You're walking down the street. You've just been to Strand Bookstore and your tote is full of cool books on crocheting and brewing your own craft beer. Someone runs past you as your turning on W 4th street and grabs your bag! They run away and you run after them, weaving through the crowd of people. You turn the corner and the thief is just standing there, staring at your bag. "Damn", he says. "I didn't realize how cool you were, you know, since you have a Last Love tote bag... Here's your stuff back. I'm gonna go do some community service." He walks away. Your bag has made someone want to turn their life around. You go home and put your new books in the bookshelf. You never touch them again. All is good